The solution? What Is the Facebook Caption Generator and How to Use It to Add Captions to Videos?

Sometimes captions or subtitles can make all the difference in your video getting another view.īut if you’ve ever transcribed anything – it can be a daunting and time-consuming task. Remember that not everyone watching your videos is a native speaker with perfect hearing. Not to mention, this makes your awesome video content more accessible. It may seem bizarre, but your audience should have the flexibility and convenience to watch videos without sound – and the video should still make sense. In fact, 85% of Facebook videos are being watched with the sound off. Think of the last time you watched a video on Facebook – perhaps you were on the bus or train, so you watched it on mute. Have no fear, marketers, because Facebook’s Automatic Caption Generator will upgrade your videos! Why You Should Add Captions to Videos Video naturally engages more of our senses and in the age of information overload, it’s pivotal for B2B marketers to offer content that is easily digestible. Not to mention, when it comes to going viral, video is quite peerless. Perhaps audio will lead the future of content marketing, but for now, it’s clear that video accounts for the majority of internet traffic and engagement on Facebook. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design principles secondly, listeners can internalize your content while doing other things.

Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements.

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